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Jo Meurer - a Creative Realist


Jo Meurer belongs to the generation of designers who consider quality and top service to be the highest maxims in the fashion business.

In the age of fast life and non-stop consumption the designer, who lives in Munich, seeks to set new values in trend-based statements. Most precious materials, a perfect workmanship down to the smallest detail, a distinguished and harmonious use of colours as well as modern lines based on traditional elements, are signature features of his fashion – an understatement known in the international stage, too.

The result: Luxury at its most subtlest and most discerning manner at the same time.

Apparent opposites, however, only at first glance, as well as the self-described discrepancy between artist and businessman to which Jo Meurer, with Munich as the city of his choice, deliberately exposes himself again and again.

 “As a designer you have to create works of art and at the same time you have to submit yourself to the fast pace of fashion, which as a work of art is subject to the law of change.” Quote Prof. Meurer

Jo Meurer considers himself to be a realist and dreamer but he always feels compelled to keep his feet on the ground.. Jo Meurer, a fashion realist. His career has developed accordingly. Nothing has been left to chance.

He learned his trade from the bottom, completed a university education and worked as a trainee with a monastery dressmaker and notable manufacturers. Step by step he has built his career.

In addition to numerous design prizes such as the CONFEDERATION INTERNATIONAL DU LIN in Monte-Carlo and the IWS-Promotion THE NEW SUIT in Paris, he was responsible for the complete design and co-ordination of production of the collections for the German Olympic team in Seoul, South Korea, Barcelona, Spain, Atlanta, USA and Sydney, Australia.

For more than 20 years Jo Meurer has been the creative head of WILVORST with their collections After Six, Prestige and Classics, always in an exciting and partnerlike co-operation with the product management, manufacturing, marketing and sales.

The designer considers fashion as a stylistic device which emphasizes the personality and therefore is a matter of fact in everydays life.

To teach young and coming designers this idea is a matter truly dear to the heart of this creative head. So, since 1993, he has taught as a professor in the branch of design at the renown University of Applied Sciences in Trier.

However, the constant confrontation of tradition and modern world, of conventions and revolutions is a matter of fact of Joe Meurer’s everyday life. Thus, it is no surprise that he admires Winston Churchill as a personality who often took lonely decisions which political advisors and other surrounding views didn’t always agree to.

“He was a man with a strong personality who could afford the luxury of his unwillingness to compromise.” Quote Prof. Meurer

A catching philosophy of life.

Jo Meurer - a Creative Realist


Jo Meurer belongs to the generation of designers who consider quality and top service to be the highest maxims in the fashion business.

In the age of fast life and non-stop consumption the designer, who lives in Munich, seeks to set new values in trend-based statements. Most precious materials, a perfect workmanship down to the smallest detail, a distinguished and harmonious use of colours as well as modern lines based on traditional elements, are signature features of his fashion – an understatement known in the international stage, too.

The result: Luxury at its most subtlest and most discerning manner at the same time.

Apparent opposites, however, only at first glance, as well as the self-described discrepancy between artist and businessman to which Jo Meurer, with Munich as the city of his choice, deliberately exposes himself again and again.

 “As a designer you have to create works of art and at the same time you have to submit yourself to the fast pace of fashion, which as a work of art is subject to the law of change.” Quote Prof. Meurer

Jo Meurer considers himself to be a realist and dreamer but he always feels compelled to keep his feet on the ground.. Jo Meurer, a fashion realist. His career has developed accordingly. Nothing has been left to chance.

He learned his trade from the bottom, completed a university education and worked as a trainee with a monastery dressmaker and notable manufacturers. Step by step he has built his career.

In addition to numerous design prizes such as the CONFEDERATION INTERNATIONAL DU LIN in Monte-Carlo and the IWS-Promotion THE NEW SUIT in Paris, he was responsible for the complete design and co-ordination of production of the collections for the German Olympic team in Seoul, South Korea, Barcelona, Spain, Atlanta, USA and Sydney, Australia.

For more than 20 years Jo Meurer has been the creative head of WILVORST with their collections After Six, Prestige and Classics, always in an exciting and partnerlike co-operation with the product management, manufacturing, marketing and sales.

The designer considers fashion as a stylistic device which emphasizes the personality and therefore is a matter of fact in everydays life.

To teach young and coming designers this idea is a matter truly dear to the heart of this creative head. So, since 1993, he has taught as a professor in the branch of design at the renown University of Applied Sciences in Trier.

However, the constant confrontation of tradition and modern world, of conventions and revolutions is a matter of fact of Joe Meurer’s everyday life. Thus, it is no surprise that he admires Winston Churchill as a personality who often took lonely decisions which political advisors and other surrounding views didn’t always agree to.

“He was a man with a strong personality who could afford the luxury of his unwillingness to compromise.” Quote Prof. Meurer

A catching philosophy of life.

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